{"id":2778,"date":"2025-11-04T02:07:50","date_gmt":"2025-11-04T02:07:50","guid":{"rendered":"https:\/\/esmaf8wshicl6b.wpenginepowered.com\/?p=2778"},"modified":"2025-11-05T13:52:32","modified_gmt":"2025-11-05T13:52:32","slug":"zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation","status":"publish","type":"post","link":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/","title":{"rendered":"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When every dollar is scrutinized and efficiency is a competitive advantage, CFOs are reimagining their budget process completely. The traditional approach (incrementally adjusting last year\u2019s numbers) no longer works when costs are shifting monthly, not annually. Enter Zero-Based Budgeting 2.0: a modern, tech-enabled way to re-evaluate spend continuously, not just during budget season.<\/span><\/p>\n<h3><b>What\u2019s Different This Time<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Classic ZBB required painful manual reviews and endless justification meetings. The modern version uses AI-powered analytics and automation to make the process continuous and dynamic. It\u2019s not about blanket cuts. It\u2019s about aligning resources with priorities in real time.<\/span><\/p>\n<h3><b>What CFOs Should Be Thinking About<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continuous Re-Evaluation:<\/b><span style=\"font-weight: 400;\"> Rather than setting budgets once a year, CFOs can leverage automation to monitor actuals vs. planned spend monthly or even weekly, allowing faster course corrections.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance-Linked Allocation:<\/b><span style=\"font-weight: 400;\"> Use predictive models to identify which investments generate the highest ROI, and reallocate capital accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visibility Across Functions:<\/b><span style=\"font-weight: 400;\"> Integrate finance and operational data to track how spend ties to business outcomes: marketing ROI, supply chain efficiency, and headcount productivity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scenario Planning:<\/b><span style=\"font-weight: 400;\"> Simulate cost structures under different revenue projections, inflation assumptions, or growth scenarios.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stakeholder Engagement:<\/b><span style=\"font-weight: 400;\"> Successful ZBB 2.0 requires transparency and partnership with department leaders, not top-down mandates. Technology makes this collaboration easier through real-time dashboards and shared workflows.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">CFOs implementing ZBB 2.0 report leaner cost structures, improved agility, and renewed trust from boards and investors. Instead of reactive cost cuts, they\u2019re proactively optimizing spend to fund innovation and growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>Want to bring next-generation cost discipline to your organization?<\/b><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">Alliance\u2019s consulting teams can help CFOs redesign budgeting frameworks, integrate automation tools, and align spend with strategic goals. <a href=\"https:\/\/thealliancegroup.com\/contact\/\">Reach out today<\/a> to explore how we can help you implement Zero-Based Budgeting 2.0 for sustainable growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When every dollar is scrutinized and efficiency is a competitive  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":2779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19,21],"tags":[47,111,48],"class_list":["post-2778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alliance-highlights","category-finance-innovation","tag-automation","tag-budgeting","tag-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation<\/title>\n<meta name=\"description\" content=\"When every dollar is scrutinized and efficiency is a competitive advantage, CFOs are reimagining their budget process completely. The traditional approach\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation\" \/>\n<meta property=\"og:description\" content=\"When every dollar is scrutinized and efficiency is a competitive advantage, CFOs are reimagining their budget process completely. The traditional approach\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"The Alliance Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheAllianceGroup1\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T02:07:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T13:52:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/11\/zero-based-budgeting-1024x560.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Samantha Conway\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@allianceexec1\" \/>\n<meta name=\"twitter:site\" content=\"@allianceexec1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samantha Conway\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/\"},\"author\":{\"name\":\"Samantha Conway\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#\\\/schema\\\/person\\\/0fcb1b27ccd6e506060048ea26f8557c\"},\"headline\":\"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation\",\"datePublished\":\"2025-11-04T02:07:50+00:00\",\"dateModified\":\"2025-11-05T13:52:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/\"},\"wordCount\":296,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/zero-based-budgeting.png\",\"keywords\":[\"Automation\",\"Budgeting\",\"Innovation\"],\"articleSection\":[\"Alliance Highlights\",\"Finance Innovation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/\",\"name\":\"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/zero-based-budgeting.png\",\"datePublished\":\"2025-11-04T02:07:50+00:00\",\"dateModified\":\"2025-11-05T13:52:32+00:00\",\"description\":\"When every dollar is scrutinized and efficiency is a competitive advantage, CFOs are reimagining their budget process completely. The traditional approach\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/zero-based-budgeting.png\",\"contentUrl\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/zero-based-budgeting.png\",\"width\":2560,\"height\":1400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thealliancegroup.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#website\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/\",\"name\":\"The Alliance Group\",\"description\":\"The People You Need\",\"publisher\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#organization\"},\"alternateName\":\"The Alliance Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thealliancegroup.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#organization\",\"name\":\"The Alliance Group\",\"alternateName\":\"The Alliance Group\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Alliance-logo_RGB.svg\",\"contentUrl\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Alliance-logo_RGB.svg\",\"width\":3,\"height\":1,\"caption\":\"The Alliance Group\"},\"image\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TheAllianceGroup1\",\"https:\\\/\\\/x.com\\\/allianceexec1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/the-alliance-group2012\\\/\",\"https:\\\/\\\/www.instagram.com\\\/thealliancegroupllc\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@thealliancegroup2990\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#\\\/schema\\\/person\\\/0fcb1b27ccd6e506060048ea26f8557c\",\"name\":\"Samantha Conway\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g\",\"caption\":\"Samantha Conway\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation","description":"When every dollar is scrutinized and efficiency is a competitive advantage, CFOs are reimagining their budget process completely. The traditional approach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/","og_locale":"en_US","og_type":"article","og_title":"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation","og_description":"When every dollar is scrutinized and efficiency is a competitive advantage, CFOs are reimagining their budget process completely. The traditional approach","og_url":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/","og_site_name":"The Alliance Group","article_publisher":"https:\/\/www.facebook.com\/TheAllianceGroup1","article_published_time":"2025-11-04T02:07:50+00:00","article_modified_time":"2025-11-05T13:52:32+00:00","og_image":[{"width":1024,"height":560,"url":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/11\/zero-based-budgeting-1024x560.png","type":"image\/png"}],"author":"Samantha Conway","twitter_card":"summary_large_image","twitter_creator":"@allianceexec1","twitter_site":"@allianceexec1","twitter_misc":{"Written by":"Samantha Conway","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/#article","isPartOf":{"@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/"},"author":{"name":"Samantha Conway","@id":"https:\/\/thealliancegroup.com\/#\/schema\/person\/0fcb1b27ccd6e506060048ea26f8557c"},"headline":"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation","datePublished":"2025-11-04T02:07:50+00:00","dateModified":"2025-11-05T13:52:32+00:00","mainEntityOfPage":{"@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/"},"wordCount":296,"commentCount":0,"publisher":{"@id":"https:\/\/thealliancegroup.com\/#organization"},"image":{"@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/11\/zero-based-budgeting.png","keywords":["Automation","Budgeting","Innovation"],"articleSection":["Alliance Highlights","Finance Innovation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/","url":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/","name":"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation","isPartOf":{"@id":"https:\/\/thealliancegroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/#primaryimage"},"image":{"@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/11\/zero-based-budgeting.png","datePublished":"2025-11-04T02:07:50+00:00","dateModified":"2025-11-05T13:52:32+00:00","description":"When every dollar is scrutinized and efficiency is a competitive advantage, CFOs are reimagining their budget process completely. The traditional approach","breadcrumb":{"@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/#primaryimage","url":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/11\/zero-based-budgeting.png","contentUrl":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/11\/zero-based-budgeting.png","width":2560,"height":1400},{"@type":"BreadcrumbList","@id":"https:\/\/thealliancegroup.com\/zero-based-budgeting-2-0-rethinking-spend-in-the-age-of-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thealliancegroup.com\/"},{"@type":"ListItem","position":2,"name":"Zero-Based Budgeting 2.0 \u2014 Rethinking Spend in the Age of Automation"}]},{"@type":"WebSite","@id":"https:\/\/thealliancegroup.com\/#website","url":"https:\/\/thealliancegroup.com\/","name":"The Alliance Group","description":"The People You Need","publisher":{"@id":"https:\/\/thealliancegroup.com\/#organization"},"alternateName":"The Alliance Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thealliancegroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thealliancegroup.com\/#organization","name":"The Alliance Group","alternateName":"The Alliance Group","url":"https:\/\/thealliancegroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thealliancegroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/05\/Alliance-logo_RGB.svg","contentUrl":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/05\/Alliance-logo_RGB.svg","width":3,"height":1,"caption":"The Alliance Group"},"image":{"@id":"https:\/\/thealliancegroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TheAllianceGroup1","https:\/\/x.com\/allianceexec1","https:\/\/www.linkedin.com\/company\/the-alliance-group2012\/","https:\/\/www.instagram.com\/thealliancegroupllc\/","https:\/\/www.youtube.com\/@thealliancegroup2990"]},{"@type":"Person","@id":"https:\/\/thealliancegroup.com\/#\/schema\/person\/0fcb1b27ccd6e506060048ea26f8557c","name":"Samantha Conway","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g","caption":"Samantha Conway"}}]}},"jetpack_featured_media_url":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/11\/zero-based-budgeting.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/posts\/2778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/comments?post=2778"}],"version-history":[{"count":0,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/posts\/2778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/media\/2779"}],"wp:attachment":[{"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/media?parent=2778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/categories?post=2778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/tags?post=2778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}