{"id":1930,"date":"2025-07-09T01:40:23","date_gmt":"2025-07-09T01:40:23","guid":{"rendered":"https:\/\/esmaf8wshicl6b.wpenginepowered.com\/?p=1930"},"modified":"2025-08-14T01:43:49","modified_gmt":"2025-08-14T01:43:49","slug":"your-next-acquisition-might-be-digital","status":"publish","type":"post","link":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/","title":{"rendered":"Your Next Acquisition Might Be Digital"},"content":{"rendered":"<h2>Why CFOs Should Be Evaluating Technology Assets in M&amp;A<\/h2>\n<p>When companies think about mergers and acquisitions, they tend to focus on traditional assets \u2014 people, products, processes, customer contracts, real estate, revenue synergies. But in today\u2019s increasingly digitized economy, one category of assets is often under-examined during deal planning:<\/p>\n<p><b>Technology.<\/b><\/p>\n<p>Whether it\u2019s proprietary software, automation tools, third-party integrations, or internal systems powering operations \u2014 <b>digital infrastructure is now core to business value<\/b>. And it\u2019s something CFOs and deal teams can\u2019t afford to overlook.<\/p>\n<h3><b>Tech Assets Are the New Backbone of Business<\/b><\/h3>\n<p>In many industries, a company\u2019s competitive edge lies not just in what it sells, but in how it runs. For example:<\/p>\n<ul>\n<li aria-level=\"1\">A SaaS provider may be valued largely on its codebase and product roadmap.<\/li>\n<li aria-level=\"1\">A manufacturing company might use custom automation that\u2019s essential to its margins.<\/li>\n<li aria-level=\"1\">A logistics firm could be entirely dependent on a proprietary tracking platform.<\/li>\n<li aria-level=\"1\">Even professional services firms are leaning on complex data ecosystems to serve clients.<\/li>\n<\/ul>\n<p>And yet, many deals move forward without a clear understanding of <b>what tech is being acquired, how scalable or secure it is, or how it integrates with existing systems<\/b>.<\/p>\n<p>That\u2019s where deals start to leak value.<\/p>\n<h3><b>The Hidden Risks of Overlooking Tech in M&amp;A<\/b><\/h3>\n<p>When digital assets aren\u2019t properly vetted, acquirers may encounter:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Unexpected integration costs<\/b><b><br \/>\n<\/b>Incompatible systems can create rework, delays, and expensive post-close IT projects.<\/li>\n<li aria-level=\"1\"><b>Security gaps<\/b><b><br \/>\n<\/b>Legacy platforms or unvetted code may carry significant cyber risk or compliance issues.<\/li>\n<li aria-level=\"1\"><b>Overestimated scalability<\/b><b><br \/>\n<\/b>Infrastructure that worked for a $10M company might buckle under the demands of a $100M platform.<\/li>\n<li aria-level=\"1\"><b>Reporting challenges<\/b><b><br \/>\n<\/b>Poor system documentation or missing audit trails can make financial reporting harder post-close.<\/li>\n<\/ul>\n<p>All of these issues hit the finance organization squarely \u2014 and most don\u2019t reveal themselves until <i>after<\/i> the transaction closes.<\/p>\n<h3><b>The CFO\u2019s Role in Tech-Forward Due Diligence<\/b><\/h3>\n<p>Modern CFOs need to think beyond financial statements and tax exposure. That means asking:<\/p>\n<ul>\n<li aria-level=\"1\">What are the core systems or digital tools this business relies on?<\/li>\n<li aria-level=\"1\">Are they internally built or licensed?<\/li>\n<li aria-level=\"1\">Are they scalable, secure, and auditable?<\/li>\n<li aria-level=\"1\">How much would it cost to replace, upgrade, or integrate these tools into our environment?<\/li>\n<li aria-level=\"1\">Do we have internal expertise to assess these systems \u2014 or should we bring in a third party?<\/li>\n<\/ul>\n<p>This isn\u2019t just IT\u2019s job. The <b>Office of the CFO must play a proactive role<\/b> in evaluating operational and technology infrastructure as part of M&amp;A due diligence and post-close planning.<\/p>\n<h3><b>How Alliance Can Help<\/b><\/h3>\n<p>At Alliance, we support CFOs and deal teams with an integrated approach to transaction readiness and execution. When it comes to tech-heavy acquisitions, we help:<\/p>\n<ul>\n<li aria-level=\"1\">Evaluate the financial and operational impact of critical systems and platforms<\/li>\n<li aria-level=\"1\">Identify potential risks, scalability issues, or compliance gaps<\/li>\n<li aria-level=\"1\">Develop post-close integration plans that protect value and minimize disruption<\/li>\n<li aria-level=\"1\">Bridge the gap between finance, IT, and business operations<\/li>\n<\/ul>\n<p>We\u2019ve seen too many deals run into friction because of unvetted tech assets. Let\u2019s make sure your next acquisition is built on solid digital ground.<\/p>\n<h3><b>Let\u2019s Talk<\/b><\/h3>\n<p>If you\u2019re evaluating an acquisition, or already navigating integration, now is the time to involve the right advisors. <b>Reach out to your Alliance contact<\/b> or connect with us directly to explore how we can support your finance and technology due diligence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why CFOs Should Be Evaluating Technology Assets in M&amp;A When  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":1931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[22],"tags":[55,33,56,54],"class_list":["post-1930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-corner","tag-acquisitions","tag-business-strategy","tag-evaluation","tag-mergers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Next Acquisition Might Be Digital<\/title>\n<meta name=\"description\" content=\"Why CFOs Should Be Evaluating Technology Assets in M&amp;A When companies think about mergers and acquisitions, they tend to focus on traditional assets \u2014\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Next Acquisition Might Be Digital\" \/>\n<meta property=\"og:description\" content=\"Why CFOs Should Be Evaluating Technology Assets in M&amp;A When companies think about mergers and acquisitions, they tend to focus on traditional assets \u2014\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"The Alliance Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheAllianceGroup1\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-09T01:40:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T01:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/08\/Your-Next-Acquisition-Might-Be-Digital-1024x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Samantha Conway\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@allianceexec1\" \/>\n<meta name=\"twitter:site\" content=\"@allianceexec1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samantha Conway\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/\"},\"author\":{\"name\":\"Samantha Conway\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#\\\/schema\\\/person\\\/0fcb1b27ccd6e506060048ea26f8557c\"},\"headline\":\"Your Next Acquisition Might Be Digital\",\"datePublished\":\"2025-07-09T01:40:23+00:00\",\"dateModified\":\"2025-08-14T01:43:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/\"},\"wordCount\":564,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Your-Next-Acquisition-Might-Be-Digital.png\",\"keywords\":[\"Acquisitions\",\"Business Strategy\",\"Evaluation\",\"Mergers\"],\"articleSection\":[\"Technology Corner\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/\",\"name\":\"Your Next Acquisition Might Be Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Your-Next-Acquisition-Might-Be-Digital.png\",\"datePublished\":\"2025-07-09T01:40:23+00:00\",\"dateModified\":\"2025-08-14T01:43:49+00:00\",\"description\":\"Why CFOs Should Be Evaluating Technology Assets in M&amp;A When companies think about mergers and acquisitions, they tend to focus on traditional assets \u2014\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Your-Next-Acquisition-Might-Be-Digital.png\",\"contentUrl\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Your-Next-Acquisition-Might-Be-Digital.png\",\"width\":2000,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/your-next-acquisition-might-be-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thealliancegroup.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Next Acquisition Might Be Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#website\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/\",\"name\":\"The Alliance Group\",\"description\":\"The People You Need\",\"publisher\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#organization\"},\"alternateName\":\"The Alliance Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thealliancegroup.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#organization\",\"name\":\"The Alliance Group\",\"alternateName\":\"The Alliance Group\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Alliance-logo_RGB.svg\",\"contentUrl\":\"https:\\\/\\\/thealliancegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Alliance-logo_RGB.svg\",\"width\":3,\"height\":1,\"caption\":\"The Alliance Group\"},\"image\":{\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TheAllianceGroup1\",\"https:\\\/\\\/x.com\\\/allianceexec1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/the-alliance-group2012\\\/\",\"https:\\\/\\\/www.instagram.com\\\/thealliancegroupllc\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@thealliancegroup2990\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thealliancegroup.com\\\/#\\\/schema\\\/person\\\/0fcb1b27ccd6e506060048ea26f8557c\",\"name\":\"Samantha Conway\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g\",\"caption\":\"Samantha Conway\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your Next Acquisition Might Be Digital","description":"Why CFOs Should Be Evaluating Technology Assets in M&amp;A When companies think about mergers and acquisitions, they tend to focus on traditional assets \u2014","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/","og_locale":"en_US","og_type":"article","og_title":"Your Next Acquisition Might Be Digital","og_description":"Why CFOs Should Be Evaluating Technology Assets in M&amp;A When companies think about mergers and acquisitions, they tend to focus on traditional assets \u2014","og_url":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/","og_site_name":"The Alliance Group","article_publisher":"https:\/\/www.facebook.com\/TheAllianceGroup1","article_published_time":"2025-07-09T01:40:23+00:00","article_modified_time":"2025-08-14T01:43:49+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/08\/Your-Next-Acquisition-Might-Be-Digital-1024x768.png","type":"image\/png"}],"author":"Samantha Conway","twitter_card":"summary_large_image","twitter_creator":"@allianceexec1","twitter_site":"@allianceexec1","twitter_misc":{"Written by":"Samantha Conway","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/#article","isPartOf":{"@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/"},"author":{"name":"Samantha Conway","@id":"https:\/\/thealliancegroup.com\/#\/schema\/person\/0fcb1b27ccd6e506060048ea26f8557c"},"headline":"Your Next Acquisition Might Be Digital","datePublished":"2025-07-09T01:40:23+00:00","dateModified":"2025-08-14T01:43:49+00:00","mainEntityOfPage":{"@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/"},"wordCount":564,"commentCount":0,"publisher":{"@id":"https:\/\/thealliancegroup.com\/#organization"},"image":{"@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/08\/Your-Next-Acquisition-Might-Be-Digital.png","keywords":["Acquisitions","Business Strategy","Evaluation","Mergers"],"articleSection":["Technology Corner"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/","url":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/","name":"Your Next Acquisition Might Be Digital","isPartOf":{"@id":"https:\/\/thealliancegroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/#primaryimage"},"image":{"@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/08\/Your-Next-Acquisition-Might-Be-Digital.png","datePublished":"2025-07-09T01:40:23+00:00","dateModified":"2025-08-14T01:43:49+00:00","description":"Why CFOs Should Be Evaluating Technology Assets in M&amp;A When companies think about mergers and acquisitions, they tend to focus on traditional assets \u2014","breadcrumb":{"@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/#primaryimage","url":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/08\/Your-Next-Acquisition-Might-Be-Digital.png","contentUrl":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/08\/Your-Next-Acquisition-Might-Be-Digital.png","width":2000,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/thealliancegroup.com\/your-next-acquisition-might-be-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thealliancegroup.com\/"},{"@type":"ListItem","position":2,"name":"Your Next Acquisition Might Be Digital"}]},{"@type":"WebSite","@id":"https:\/\/thealliancegroup.com\/#website","url":"https:\/\/thealliancegroup.com\/","name":"The Alliance Group","description":"The People You Need","publisher":{"@id":"https:\/\/thealliancegroup.com\/#organization"},"alternateName":"The Alliance Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thealliancegroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thealliancegroup.com\/#organization","name":"The Alliance Group","alternateName":"The Alliance Group","url":"https:\/\/thealliancegroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thealliancegroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/05\/Alliance-logo_RGB.svg","contentUrl":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/05\/Alliance-logo_RGB.svg","width":3,"height":1,"caption":"The Alliance Group"},"image":{"@id":"https:\/\/thealliancegroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TheAllianceGroup1","https:\/\/x.com\/allianceexec1","https:\/\/www.linkedin.com\/company\/the-alliance-group2012\/","https:\/\/www.instagram.com\/thealliancegroupllc\/","https:\/\/www.youtube.com\/@thealliancegroup2990"]},{"@type":"Person","@id":"https:\/\/thealliancegroup.com\/#\/schema\/person\/0fcb1b27ccd6e506060048ea26f8557c","name":"Samantha Conway","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4d81a662322e26160c4e8099d665d12b20453abd98874bcede42f7677fbe7c0?s=96&d=mm&r=g","caption":"Samantha Conway"}}]}},"jetpack_featured_media_url":"https:\/\/thealliancegroup.com\/wp-content\/uploads\/2025\/08\/Your-Next-Acquisition-Might-Be-Digital.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/posts\/1930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/comments?post=1930"}],"version-history":[{"count":0,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/posts\/1930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/media\/1931"}],"wp:attachment":[{"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/media?parent=1930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/categories?post=1930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thealliancegroup.com\/wp-json\/wp\/v2\/tags?post=1930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}